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How to Survive Mobile-geddon


One of the most important events in the world of search engines is about to happen and it is aptly called Mobile-geddon. The reference to the end of days may be too much but the change may actually mean the end for some websites. So what is mobile-geddon? It actually refers to the latest change that is happening to Google. After this major change, mobile web sites are expected to rank higher than their non-mobile counterparts. If you are an online entrepreneur or a website owner, it is important for you to know everything there is about mobile-geddon because it will surely affect the flow of your traffic to your website and if your income if you are in business.


How big is it?

Just how big Mobile-geddon will be? According to estimates, the change is expected to affect almost half of all Fortune 500 websites. If these big-time websites will be affected then for sure websites of small businesses will also be affected. It is important to know why Google decided to implement this big change. Some SEO experts actually believe that it is long overdue. In recent years, the popularity of mobile devices has skyrocketed. Many people nowadays are using mobile devices exclusively to access the Internet. It is only natural for the biggest search engine in the planet to start prioritizing websites that are mobile-friendly. After all, search engines need to keep their services relevant to their users.

Not necessarily the end

But before you think that this event means that sure demise of your business you should know that there are actually things that you can do to make it work on your favor. All you need to do is learn how to make a proper mobile website. To be able to adapt your website to the changes that are about to happen first you need to know the facts surrounding mobile-geddon.

  1. The first thing that you need to know is that the algorithm changes will only affect smartphone search results. People who mostly access Google through their computers will not be affected.
  2. The next thing that you need to know is that the changes will affect search results in all languages worldwide. So even if your customers are located in other parts of the globe, they will be affected by the changes.
  3. Last but not the least, you need to know that the changes will affect individual pages and not entire websites. This means that you need to make sure that all pages in your websites are mobile-friendly.

Mobile-geddon, therefore, is just a matter of perspective. If you are ready to make the necessary changes then you need not fear it. If not, you should talk to your provider for SEO services or web design company for more information.

Is your site mobile-friendly?

What does being mobile-friendly mean? Cassey Orth of Hurricane Web Design in Vancouver ( answers that for us “Many people think that being mobile-friendly simply means that you site readable in a mobile device. This is not true. Apart from being accessible and readable, your site should also be easy to use in a mobile device. If not, then it will be downgraded by Google in search results. If users who access your website need to do a lot of adjustments in order to read the content of your site, then it simply means that your site is not mobile-friendly and that you need to make necessary changes right away if you want to survive mobile-geddon.”

Google tool

To help you determine if your website is mobile-friendly or not, Google actually offers a tool that you can use. All you need to do is to run your URL in the Google tool and after a few seconds, you will be told whether your website is seemed by the search engine as mobile-friendly or not. You can also check the mobile-friendliness of other sites using this Google tool. In addition, mobile-friendly sites will also get a tag that says “mobile friendly” on mobile SERP.

Embrace the future

Mobile is the future of search engine optimization and maybe of the entire Internet. Mobile-geddon is simply the realization of what the web should be. The popularity of mobile devices will only increase in the years to come especially that mobile devices are becoming more and more affordable. So instead of trying to resist mobile-geddon, it would be wise for webmasters and online entrepreneurs to adapt to the changes that are about to happen.

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